In a world of disposable productions and information overload, Summit Pictures brings an out-of-the-box approach to commercials, corporate communications, and nonprofit video marketing videos. How? By producing them as real films. Wherever possible, we seek to emphasize stories, characters, goals, and dramatic arcs that keep audiences engaged, whether it’s for fifteen minutes or fifteen seconds. If flashy product shots and fast-paced editing are all you need, well goshdarnit, we can do that too.
Summit Pictures edited this advertisement for the debut of Apple's Powerbook computer. This advertisement was among the very first to introduce Apple's now widely imitated, simple and clean "on-white" look.